Plug One

This year’s crop of hip hop albums was an improvement over last year. But it didn’t come from the artists expected to dominate.

Around this time in 2008, everyone was buzzing about the “new school” of blog-hyped rappers. They injected the medium with an enthusiasm not felt in ages. So far, however, the results of this youth movement are decidedly uneven. Wale’s Attention Deficit drew mixed reviews; even fans of it must concede that it has plenty of decent rhymes, but lacks great songs. By contrast, Kid Cudi landed a few monster singles, particularly the undying “Day ‘N Nite,” but his Man on the Moon: The End of Day seemed monotone and self-indulgent. Blu and the Cool Kids mostly kept silent, and we all know what happened to Charles Hamilton.

With the jury still out on the so-called “freshman class,” the end of the aughts belonged to the veterans. With the notable exception of Nosaj Thing and Dorian Concept, all of the artists on this list are firmly established. Some mounted surprising comebacks after years of mediocre and sub-par work; others made solid follow-ups to classic albums. Unlike 2008 and Flying Lotus’ Los Angeles (and, I would argue, the Cool Kids’ The Bake Sale), these recordings didn’t establish new stylistic tropes. In a year when populism and stubborn class and racial traditions weighed down American culture, these works met expectations and buffered the status quo, whether it was the true-school ethos or the mainstream’s street-rap-as-blues credo.

That’s not to say that 2009 wasn’t an exciting time: it was. But hip hop music thrives on youth movements, and to see blog rap’s most promising rookies disappear in a cloud of weed smoke, meandering mixtapes and incessant corporate-sponsored tours and marketing campaigns was frustrating. It certainly didn’t convince the old heads from continuing to insist that the genre is a dead zombie walking. Of course, next year could be different. But for now, this is where we are.

I don’t know if this list is unique from any other, but I suspect there may be a few surprises. Perhaps the most contentious entry is for Raekwon’s Only Built 4 Cuban Linx…Pt II. It has topped many lists, but it certainly didn’t top mine. If my summary reads negative, it’s in reaction to the universal acclaim that has greeted it, some of which seems unwarranted. People love their action fantasies, and Raekwon’s triumphant return has some great crime narratives. But I think some consider it the year’s best because it fits stereotypes of what a great hip hop album is supposed to sound like; other entries on this list drew strong reviews, too, but they were often considered something other than “real hip hop.”

I don’t know what that “other” may may be. Maybe “alt-rap,” “backpacker,” or some nefarious micro-genre like “wobbly”? But lists such as the Plug One 50 will continue to be an anomaly until fans stop equating the genre with criminal activity and po-faced lyrical schemes, embrace a more complex universe of sounds, and live up to Afrika Bambaataa’s vision of hip hop as a perspective on the world instead of a region-specific, drug-infested street corner.

Yes, 2009 was a good year. We got consistently great music, but we missed the excitement that made 2008 seem like a promise of better things to come. Hopefully 2010 will combine not only the tried and true, but also the shock of the new.

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